Hi, I’m Philine

Let me introduce myself!

I embrace an empathetic and human-centred approach in my work.
My ‘nomadic’ lifestyle has taught me a deep appreciation for culture, as well as flexibility and optimism.
Presenting and public speaking gives me a buzz! I’m not known to shy away from an opportunity to share my thoughts with a crowd.

I have used A/B testing to assess the desirability and functionality of new design features before implementing these changes long term.
i have used card sorting sessions to help designers make informed decisions about information architecture.
I have used this method to assess a company’s current standing within the market, to identify any key strengths or weaknesses, and to make recommendations for impactful changes to the current design.
I have employed this method on multiple projects to identify best practices within the industry, compare how a current service aligns with these recommendations, and finally propose design changes to stakeholders.
Interviewing is one of my most practiced methods, and I believe there is value in incorporating interviews into projects where possible.
I have employed journey mapping to help visualise the high level processes that users move through when engaging with a company.
Observation is a great method to identify and analyse key user behaviours. A key strength of this method is that it produces naturalistic and valid data.
Surveys are a go-to method for addressing specific and defined questions.
I have employed SWOT analysis to visualise the current strengths and weaknesses of a company, and to identify opportunities and threats that can help or hinder the business looking forward.
Usability testing is a common step before launching new designs to assess how users understand and interact with a new design.